We can proudly announce that Oskar Ollerup will be the new sales manager. During his career, Oskar has held several key positions, 12 years as Key Account Manager at Imperial Tobacco and British American Tobacco.

He has also been a central figure in building the Scandinavian Tobacco Group's sales organization in Sweden and played a decisive role in the implementation of the XQS acquisition on the Swedish market.

CEO Marius Arnesen comments on our reinforcement:

- We are extremely enthusiastic about welcoming Oskar to our team. As part of an important change effort, Oskar will be one of the leading people in the continued work of building success for the company. His extensive experience and proven track record, both in sales and business development, will be invaluable assets for our continued growth.

Oskar Ollerup himself comments on his new challenge:

- There is nothing more fun and motivating than being able to participate in building something that can become very big. Harm Reduction Group ticks all the boxes for me, an exciting organization with really promising prospects. Being able to take part in shaping a sales organization is one of the most enjoyable things there is. The foundation is now laid in a good retail classification, which is the new foundation in selling. Planning the strategy going forward and how the work should be carried out in the Harm Reduction Group should lead to us becoming a really large and reliable player within our various categories. For me, it was not a difficult decision to make, but an obvious choice to join the trip!

Oskar has also been a key person in the success of brands such as Knox, Lundgrens and XQS, which further underlines his ability to lead and drive sales in competitive
exposed markets.

Harm Reduction Group - The Better Option.

We want to be the best alternative to tobacco. With a growing range of e-cigs, white snus and other alternative nicotine products, we are getting closer to a tobacco-free society every day.

We started with e-cigarettes and alternatives to tobacco back in 2013. Back then, we were quite alone in believing in a future in this category - but time has proven us right. More and more people are realising that tobacco belongs to history. What we're doing is the future, join us on this journey!

OUR BUSINESS MODEL

Our business model is built on four strong business areas that together create a strong and diversified business. The basis of our success is a combination of physical stores, e-commerce, brands and retail sales.

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PHYSICAL STORES

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By having a presence in strategic locations, we can offer a unique and personal customer experience. Our stores act as hubs to meet customers needs and give them the opportunity to discover our wide range of products. We focus on creating attractive store environments, training our employees and offering outstanding customer service.

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Online shopping

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Our e-commerce platform offers a convenient, secure and easily accessible shopping experience to a wide target group. E-commerce also allows us to collect data and analyze purchasing behavior to improve our marketing and customer experience.

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OUR BRANDS

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In addition to our own brands, we have established strong relationships and exclusivity agreements with well known and reliable brands in the e-cigarette industry. We work closely with our brand partners to ensure we always have the latest products and innovations available to our customers.

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B2B / RETAIL

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Distributing our products through retail channels allows us to reach new segments and geographic areas that we might not have been able to reach on our own. We actively work with our retail partners to ensure that our products are displayed in an attractive way and that our brands get the attention they deserve.

Save lives by switching products

Many people have already switched to our tobacco free products and left cigarettes behind and we are convinced that this is just the beginning of our journey as a company and our joint journey towards a tobacco free society.

Several hundred thousand Swedes still use Snus and smoke cigarettes. It's nothing to hide under the chair, we would prefer to see everyone just quit and live a life free of tobacco and addiction. But that's wishful thinking.

What we can do, however, is offer a less harmful but equally satisfying alternative. To actually extend life and reduce tobacco related diseases just by switching products.

OUR GROWTH

 High ambitions and a huge market

Since the company was founded, we have increased turnover by almost 50% every year. And we are still a growth company with a clear ambition to become
the dominant player in the smoke-free segment. A segment that is constantly taking shares from the tobacco industry.

In the West, the goal has long been to become completely cigarette free. People are informed more about the dangers of tobacco at the same time as political decisions are made to reduce tobacco use is something that opens the gates for us to offer a better alternative in every way.

This is one of the many reasons that made Harm Reduction Group the Nordic region's fastest growing company in the smoke-free segment, with a focus on electronic cigarettes and snus.

The bars below show our increased turnover in percentage from the year 2021 to 2022.

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PHYSICAL STORES

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We currently have 22 physical harm reduction stores around Scandinavia and the UK. The number of stores is constantly being expanded in order for us to become Scandinavia's largest chain in the category. The expansion also gives us the opportunity to spread knowledge about the importance of harm reduction to even more people.

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WEB SHOPPING

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By offering a smooth and secure shopping experience on our twelve e-commerce domains, we have built a strong presence in the market. Our success depends on the ability to offer a wide range of products, competitive prices and outstanding customer service.

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OUR BRANDS

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In addition to the brands we own - Norse, we have several exclusive agreements with high-quality brands such as IVG and Aroma King that have given us an extremely strong position in the market. Our exclusive agreements demonstrate the trust and confidence that manufacturers and suppliers have in us, which strengthens our position as an industry leader.

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B2B / RETAIL

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Retail has grown explosively and has been a large part of our growth. By establishing cooperation with more retailers, we have increased our visibility and created a strong presence in the market. We look forward to continuing to build strong relationships and expand our network of retail partners to further strengthen our position.

A LITTLE BRIEF ABOUT OUR MAJOR BRANDS

norse
norse-fjord

The Norwegian sensation

What sets the Norwegian e-juice apart is the careful development process and the carefully selected ingredients. Great emphasis is placed on creating outstanding flavour profiles and using high quality ingredients to deliver an authentic and enjoyable experience. Another reason for the Norwegian e-juice's success lies in their creative approach. They are not afraid to experiment with different flavour combinations and innovative concepts. This has resulted in unique and exciting flavors that really stand out from the crowd.

ivg
i-vape

A fantastic growth journey

Acme Vape Limited (IVG) has enjoyed incredible growth and established itself as a truly strong player in the market with its exceptional products and innovative mindset. The company has assembled a team of experts who are constantly exploring new technologies, new materials and design concepts that push the boundaries of vaping innovation. A cornerstone of IVG's growth strategy is an unwavering commitment to quality. The company follows strict manufacturing standards and rigorous quality controls at every stage of the production process that have made IVG synonymous with reliability and high standards.

aroma-king
aroma-king

Pioneering vape manufacturer

In the rapidly growing world of vaping, Aroma King has taken the stage by storm thanks to its outstanding products. With a focus on innovation, quality and a passion to offer customers outstanding experiences, Aroma King has established itself as a significant player in the industry. With a strong commitment to research and development, Aroma King constantly explores new technologies and materials to offer its customers innovative and quality products.

 

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