Save lives by switching products

Many people have already switched to our tobacco free products and left cigarettes behind and we are convinced that this is just the beginning of our journey as a company and our joint journey towards a tobacco free society.

Several hundred thousand Swedes still use Snus and smoke cigarettes. It's nothing to hide under the chair, we would prefer to see everyone just quit and live a life free of tobacco and addiction. But that's wishful thinking.

What we can do, however, is offer a less harmful but equally satisfying alternative. To actually extend life and reduce tobacco related diseases just by switching products.

Part of a global change

It is estimated that 1.1 billion people worldwide smoke today. These are huge numbers. All industrialised countries want to become cigarette free within a few years. Several have even set a date for when it will take place. But quitting smoking is extremely demanding, and many relapse. Our alternative products increase the chances of staying tobacco free.


Tobacco and nicotine are not the same thing

Tobacco consumption causes major health problems for the population of Europe - but nicotine in itself does not pose a major health hazard. It is smoking tobacco with the associated cariogenic effect that is the real issue. In total, cigarette smoke contains more than 7,000 chemicals, of which at least 250 are toxic and 69 of them are known to cause cancer and other diseases.