OUR GROWTH
 High ambitions and a huge market
Since the company was founded, we have increased turnover by almost 50% every year. And we are still a growth company with a clear ambition to become
the dominant player in the smoke-free segment. A segment that is constantly taking shares from the tobacco industry.
In the West, the goal has long been to become completely cigarette free. People are informed more about the dangers of tobacco at the same time as political decisions are made to reduce tobacco use is something that opens the gates for us to offer a better alternative in every way.
This is one of the many reasons that made Harm Reduction Group the Nordic region's fastest growing company in the smoke-free segment, with a focus on electronic cigarettes and snus.
The bars below show our increased turnover in percentage from the year 2021 to 2022.
PHYSICAL STORES
We currently have 22 physical harm reduction stores around Scandinavia and the UK. The number of stores is constantly being expanded in order for us to become Scandinavia's largest chain in the category. The expansion also gives us the opportunity to spread knowledge about the importance of harm reduction to even more people.
WEB SHOPPING
By offering a smooth and secure shopping experience on our twelve e-commerce domains, we have built a strong presence in the market. Our success depends on the ability to offer a wide range of products, competitive prices and outstanding customer service.
OUR BRANDS
In addition to the brands we own - Norse, we have several exclusive agreements with high-quality brands such as IVG and Aroma King that have given us an extremely strong position in the market. Our exclusive agreements demonstrate the trust and confidence that manufacturers and suppliers have in us, which strengthens our position as an industry leader.
B2B / RETAIL
Retail has grown explosively and has been a large part of our growth. By establishing cooperation with more retailers, we have increased our visibility and created a strong presence in the market. We look forward to continuing to build strong relationships and expand our network of retail partners to further strengthen our position.
Focus forward
- Strengthen and further develop our position in the market
- Further development and increase of physical sales points, with a particular focus in Sweden
- Strategic acquisitions
- Optimisation of operations and synergy effects of completed acquisitions
- Become a key supplier of vapes to the retail market
- Continually expand the company's Harm Reduction product portfolio
- Build brand awareness and sales volume around our own brand NORSE