Harm Reduction Group launches new website.

Harm Reduction Group AB (publ) ("Harm Reduction Group" or the "Company") has today
launched a new website. Due to the name change from Norse Impact to Harm
Reduction Group, the company has developed a new website - harmreductiongroup.com

Marius Arnesen, CEO of Harm Reduction Group, comments:

"It feels fantastic to finally be able to launch our new website. With our new website want
we further strengthen our brand within harm reduction. We have improved, clarified
and updated the content structure and got a new, more modern and contemporary graphic
expression. It was also important that our website should feel more appealing and that we
clarifies our offer for our various target groups. Our new website is also one
first and important step in our increased investment in marketing. We see our new website
as one of our most important communication channels and we will continue to develop
it even more in the future. It has been an inspiring and creative work and we are
very satisfied with the result.”

Harm Reduction Group AB in brief

Harm Reduction Group is the Nordic region's fastest growing harm reduction group.
This segment consists of legal nicotine products as substitutes for the lot
harmful tobacco smoking. The company's ongoing operations are primarily found throughout
The Nordic countries, but also in Great Britain. The company is particularly strongly positioned within
the areas of electronic cigarettes (Vape) and snus, with fifteen exclusive agreements with
well-established smoke-free products. Harm Reduction Group now has twenty-two physical stores
and eleven own online stores. The company has a strong growth focus, based on organic growth
and solid strategic acquisitions, both in the Nordics and the rest of Europe. Important points here are
strong synergies, market shares and sound financial operations.

For further information contact:
Marius Arnesen, CEO. Phone: +47 938 00 894, email: ma@harmreductiongroup.com